Consumer psychology programs

Salary for consumer psychologists may vary for the amount of experience, job location and employer. Consumer Psychology Degrees. Coursework may include: Consumer motivation Reaching the target market Understanding customer perceptions Marketing research methods Psychological research A doctorate in psychology is required for most of the top jobs in consumer psychology, including becoming an independent researcher or university teacher.

Career Opportunities Consumer psychologists typically work for corporations, governmental agencies, research organizations, advertising agencies, media outlets or universities.

Featured Psychology Schools. Contact Us Facebook Twitter. All Rights Reserved. Program outcomes can vary according to each institution's curriculum and job opportunities are not guaranteed. You know you've done it. You've made an impulse buy. Maybe something looked like a good deal at the time. Maybe it was on sale. Maybe it had an eye-catching package, or was within easy reach. Or maybe you simply felt like it at the time.

Whatever the reason, don't feel bad about it. We've all done it, and most likely not for the reasons you think. Chances are, many of your purchases are influenced in some way by consumer psychology.

Consumer psychology is a specialized branch of social psychology, and it is the study of consumers and their behavior. This includes their wants and needs, as well as what influences their purchasing habits. There are a number of things that might influence what a consumer purchases, such as how a product is packaged, how much it costs, or how easily accessible it is. Even a consumer's mood might have an influence on some of the products that they purchase.

Businesses will often use consumer psychology to make consumers more willing to buy certain products or services. The results of consumer psychology research, for instance, can help these businesses present their products or services in a more appealing light, which may make consumers more likely to part with their hard earned money. How organizations manage brands and situational change through leadership, structure and processes is also addressed. Statistical and research methodology training is intrinsic to the field of social and consumer behavior.

Access to courses and faculty in other departments and schools within NYU allows a student to select and prepare for different career directions. Careers in Social and Consumer Psychology include: marketing, market research, corporate communications, focus group facilitation and analysis, consumer awareness education, advocacy and public policy consulting, and general HR roles within product development and manufacturing companies.

Students also prepare for academic research careers and doctoral studies in Social Psychology, Consumer Psychology or Business. The SCP curriculum is flexible, and students will work individually with a faculty advisor to develop a study plan tailored to their specific career goals in SCP.

A total of 18 credits 6 courses of electives must be taken in addition to the above 18 credits.